Social Media Advertising Statistics in Equatorial Guinea (2026)

In 2026, Equatorial Guinea's social media ad spend reached approximately 15 million USD, reflecting a significant increase driven by rising internet penetration and mobile device usage. Digital marketing now accounts for around 40% of total advertising budgets, indicating a strategic shift towards online platforms among local businesses. The average social media user spends about 2.5 hours daily, showcasing high engagement levels that marketers are leveraging for targeted campaigns.

The country’s social media user base has grown to an estimated 3.2 million, representing a substantial portion of the population. The annual growth rate of social media advertising expenditure is approximately 25%, highlighting rapid digital adoption. As digital infrastructure improves, companies are increasingly investing in social media strategies to reach younger, tech-savvy audiences and expand their market presence efficiently.