45%
Social Commerce Penetration Rate
Percentage of internet users engaging in social commerce platforms
₡150,000 (USD 255)
Average Monthly Social Commerce Spending
Average amount spent per user on social commerce platforms monthly
68/100
Social Commerce Trust Index
Consumer trust score in social commerce platforms
1.2 million
Number of Active Social Commerce Buyers
Number of consumers regularly purchasing via social platforms
Facebook Marketplace
Top Social Commerce Platform
Most popular platform for social commerce transactions
In 2026, social commerce continues to grow rapidly in Equatorial Guinea, with nearly half of internet users actively participating. The average monthly expenditure indicates increasing consumer confidence and digital engagement. Trust levels remain moderate but are steadily improving, driven by local e-commerce initiatives and improved platform security measures.
The dominance of Facebook Marketplace highlights the importance of social networks in retail. As digital literacy and internet coverage expand, social commerce is expected to become a primary shopping channel for many Equatoguineans. Continued investments in digital infrastructure and consumer protection will further enhance trust and market stability in this sector.
Frequently Asked Questions
What factors influence social commerce trust in Equatorial Guinea?
Factors include platform security, user reviews, seller ratings, and government regulations to ensure safe transactions.
How is social commerce expected to evolve in Equatorial Guinea by 2026?
It will likely see increased user engagement, higher trust levels, and more diversified platforms, boosting overall e-commerce growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.