Social Commerce Payment Statistics in Equatorial Guinea (2026)

Equatorial Guinea has seen rapid growth in social commerce payments, with over 1.2 million users actively engaging in digital transactions by 2026. The transaction volume reaching USD 450 million indicates strong digital adoption, driven by increased mobile connectivity and smartphone penetration. The average transaction value of USD 375 reflects a mature digital payment landscape, fostering convenience and inclusivity among consumers.

Mobile payment methods dominate the social commerce scene, with a penetration rate of 65%. Digital payments now account for more than half of online transactions, boosting local businesses and expanding access to e-commerce. Continued investments in digital infrastructure and government initiatives are expected to sustain this momentum, further integrating social commerce into everyday life for Equatorial Guinea’s population.