By 2026, social commerce influencer sales in Equatorial Guinea are projected to reach approximately $45 million USD. The increasing number of active influencers and rising user engagement suggest a rapidly expanding market. Social media platforms like Facebook and WhatsApp remain the primary channels for social commerce, driven by their widespread popularity among local users.
The social commerce landscape in Equatorial Guinea continues to evolve, with a 18% growth rate from 2025 to 2026 highlighting strong market momentum. The penetration rate of 35% indicates a significant portion of internet users are now involved in social commerce activities. This trend is fueled by improved internet access, smartphone adoption, and a growing trust in online transactions facilitated by local influencers.