Equatorial Guinea has seen a significant rise in Shopify store adoption, with 1,200 active stores in 2026. The growth is driven by increasing internet penetration and mobile connectivity, enabling more entrepreneurs to tap into e-commerce. The average monthly visitors per store indicate a steadily expanding online customer base, fostering a vibrant digital marketplace across sectors like fashion, electronics, and local crafts.
CMS preferences show Shopify's dominance at 65%, reflecting its ease of use and robust features suitable for small and medium-sized businesses. The country's e-commerce revenue has reached nearly ₡6 billion, signaling a matured digital economy. Entrepreneurs are leveraging these platforms to expand their reach, with average store revenues demonstrating sustainable growth, further fueling digital entrepreneurship in Equatorial Guinea.