In 2026, Equatorial Guinea's search ad revenue reached approximately 45 million USD, reflecting steady growth driven by increasing internet penetration and digital marketing adoption. Google dominates the search engine market with around 42% share, highlighting its importance for digital advertisers in the country. The proliferation of smartphones and mobile internet has contributed to 78% of search traffic being mobile-based, reinforcing the shift towards mobile-first advertising strategies.
The average cost per click (CPC) remains relatively low at 0.35 USD, making search advertising accessible for local businesses seeking growth. With nearly 1.8 million internet users, the country's digital advertising ecosystem is expanding rapidly. Continued investments in digital infrastructure and online marketing will likely sustain this upward trajectory, further integrating Equatorial Guinea into the regional digital economy.