Equatorial Guinea's SaaS industry is experiencing steady growth, with a churn rate of approximately 5.8% in 2026. The market revenue is estimated at USD 45 million, driven by increasing digital adoption among businesses and government institutions. The expanding user base of around 120,000 reflects improved infrastructure and rising demand for cloud solutions.
The average customer lifetime value has increased to USD 380, indicating higher retention and more premium service adoption. The broader software sector is growing at about 12.5% annually, supported by government initiatives to digitize public services. This momentum suggests continued opportunities for SaaS providers and software firms in Equatorial Guinea.