In 2026, mobile internet penetration in Equatorial Guinea has reached 75%, reflecting increased smartphone usage and improved network infrastructure. This surge has significantly influenced local businesses to optimize their websites for mobile SEO, aiming to attract the growing mobile user base. The dominant search engine remains Google, holding over 92% of the market share, emphasizing the importance of mobile-friendly content for online visibility.
Mobile e-commerce revenue in Equatorial Guinea is projected at USD 320 million, showcasing rapid digital commerce growth. Average mobile page load times are around 3.2 seconds, which highlights the ongoing efforts to enhance website performance. With 68% of websites optimized for mobile, businesses are recognizing the necessity of mobile SEO strategies to engage consumers effectively and stay competitive in the digital landscape.