In 2026, Equatorial Guinea's digital advertising landscape continues to expand, with total digital ad spending reaching approximately USD 22 million. The majority of advertising budgets are now directed toward online platforms, reflecting increased internet penetration and mobile usage in the country. Small and medium-sized enterprises are investing more in digital campaigns, leveraging social media and search ads to reach local consumers effectively.
The dominance of mobile advertising remains evident, accounting for nearly 70% of digital ad expenditure. With over 3,200 active digital campaigns, businesses are diversifying their strategies to include targeted ads on social networks and video platforms. This growth highlights the country's digital maturity and the vital role of online advertising in driving economic activity and consumer engagement in Equatorial Guinea.