In 2026, Equatorial Guinea's digital ad spend is projected to reach approximately USD 45 million, reflecting growth driven by increased internet access and mobile device usage. Despite this growth, ad fraud remains a significant challenge, with an estimated 12.5% of digital ad impressions being fraudulent, which impacts advertisers' ROI and trust in digital platforms.
The country's mobile internet penetration has risen to 68%, fueling mobile-first advertising strategies. The average CPC stands at USD 0.15, indicating competitive pricing amidst emerging digital markets. However, ad viewability rates at 54% suggest room for improvement in ad placement and quality, vital for maximizing campaign effectiveness.