In 2026, Equatorial Guinea's e-commerce sector shows a steady increase in conversion rates, reaching 2.8%. Mobile users still exhibit a bounce rate of 55%, indicating room for UX improvements. The average time spent on retail sites is nearly four minutes, reflecting growing engagement and interest in online shopping. Effective CTA strategies are evident with a 4.5% click-through rate, demonstrating successful digital marketing efforts in the country.
User experience continues to enhance, with a UX satisfaction score of 78 out of 100. This indicates that websites are becoming more user-friendly, encouraging longer visits and higher conversions. As digital infrastructure advances, businesses in Equatorial Guinea are increasingly investing in optimizing their websites for better engagement, which in turn boosts overall online sales and brand loyalty in the region.