In 2026, Equatorial Guinea's digital advertising market continues its rapid growth, driven by increasing internet penetration and smartphone usage. The total ad spend is projected at USD 15 million, with a significant 65% allocated to mobile advertising, reflecting the country's mobile-first digital landscape. Social media remains a dominant platform, engaging over 3.2 million users, which presents substantial opportunities for targeted advertising campaigns.
The rising internet access and digital engagement are transforming marketing strategies across sectors, from retail to government services. Advertisers are leveraging data-driven approaches to optimize ad performance, with an average CTR of 1.8%. As digital maturity deepens, Equatorial Guinea is expected to see further growth in digital ad spend and innovation in advertising formats, fostering a more vibrant online economy.