In 2026, content creation costs in Equatorial Guinea are projected to average around USD 8,500 per campaign, reflecting increased investment in digital media. Companies are focusing more on quality content to reach their growing online audiences, especially as internet penetration improves. The total digital marketing spend has reached approximately USD 12 million, indicating a significant shift towards digital channels for brand promotion and customer engagement.
Social media engagement continues to grow, with an average rate of 4.2%, driven by increased smartphone adoption and internet access. Content marketing efforts are yielding impressive returns, with an ROI of about 250%. The number of content creators has also surged to around 1,200, highlighting a burgeoning digital creator economy that supports local businesses and global brands operating within the country.