In 2026, Equatorial Guinea's web analytics show a bounce rate of around 52%, indicating moderate engagement levels. The average session duration of 2 minutes 30 seconds suggests visitors are moderately interested but may not be highly engaged. The majority of web traffic coming from mobile devices highlights the importance of mobile-optimized websites in the country’s digital landscape.
With 65% of traffic from mobile devices and a page load time of 3.2 seconds, local businesses should prioritize mobile performance to improve user retention. The high percentage of new visitors at 60% reflects growing digital outreach efforts, but increasing engagement strategies could help reduce bounce rates and boost online conversions.