In 2026, Equatorial Guinea has seen a significant increase in app downloads, reaching over 2.3 million. Smartphone adoption has grown to 65%, driven by improved infrastructure and affordable devices. Users spend about 2 hours 15 minutes daily on apps, mainly on social media and messaging platforms, reflecting high digital engagement. This trend indicates a thriving mobile ecosystem with ample opportunities for marketers targeting the digital population.
Mobile advertising revenue has surged to USD 45 million, demonstrating the country's expanding digital marketing landscape. E-commerce apps are gaining popularity, supported by rising internet access and smartphone use. Companies are increasingly investing in mobile-first strategies to reach consumers, leveraging the high engagement and app usage rates. Overall, Equatorial Guinea's mobile market is poised for continued growth in app adoption and digital advertising in 2026.