In 2026, Equatorial Guinea's internet penetration continues to grow, with 1.8 million users representing about 66% of the population. Mobile devices dominate access, with 72% of users relying on smartphones for browsing, reflecting the country's focus on mobile-friendly digital strategies. Average daily visits per user have increased, indicating higher engagement levels among internet users.
Despite relatively modest global digital infrastructure, the country's e-commerce sector has expanded significantly, reaching $290 million in sales. Digital advertising investments have also surged, totaling $45 million, driven by increasing online activity and mobile commerce. These trends suggest a maturing digital landscape with rising opportunities for local businesses to leverage online platforms.