In 2026, Equatorial Guinea has seen significant growth in mobile usage, with 2.5 million users, reflecting increased digital engagement. Affiliate marketing revenue is projected to reach $45 million, driven largely by mobile devices which account for 68% of traffic. This shift highlights the importance of mobile-optimized content and advertising strategies in the country's digital economy.
The rising mobile share emphasizes the country's evolving consumer habits, favoring on-the-go access to products and services. Marketers focusing on mobile-friendly affiliate campaigns are expected to see higher engagement rates, with electronics leading the promoted categories. Overall, the digital ecosystem in Equatorial Guinea continues to expand, fostering new opportunities for local and international brands alike.