In 2026, Equatorial Guinea's average affiliate cookie duration is projected at 15 days, allowing for a moderate window to attribute sales to affiliates. The country's digital advertising landscape is growing, with an estimated USD 45 million spent on online marketing efforts. The increasing mobile device usage indicates a shift towards mobile commerce, supported by a rising e-commerce penetration rate of 12%, which reflects expanding online consumer activity.
The affiliate marketing sector in Equatorial Guinea is expected to have around 7,500 active marketers, highlighting its growing significance in the digital economy. As mobile commerce dominates nearly 78% of transactions, businesses are optimizing their affiliate strategies for mobile platforms. These trends suggest a maturing digital market, with longer cookie durations and increased ad spend fueling further growth in 2026.