By 2026, El Salvador's e-commerce sector shows promising growth with an average customer lifetime value of $350, reflecting increased consumer loyalty and higher spending per customer. The total revenue is projected to reach $280 million, driven by digital adoption and improved logistics. The average order value of $45 indicates consumers are willing to spend more per transaction, boosting overall sector profitability.
Retention rates are improving, standing at 42%, which suggests successful customer engagement strategies. The growing base of 1.8 million active online shoppers demonstrates the country's expanding digital economy. These trends highlight El Salvador's potential as a rising e-commerce hub in Central America, supported by increased internet penetration and mobile commerce adoption.