YouTube Advertising and Video Marketing Statistics in Egypt (2026)

In 2026, Egypt's YouTube advertising revenue is projected to reach approximately $150 million, reflecting a growing digital economy and increased ad spend on video platforms. The number of active users is expected to be around 35 million, indicating a significant portion of the population engaging with video content daily. Marketers are increasingly investing in YouTube due to its high engagement rates and targeted advertising capabilities, making it a vital channel for brands seeking digital growth.

Egyptian consumers spend an average of 85 minutes daily watching YouTube videos, showcasing the platform's importance in daily entertainment and information consumption. The share of digital advertising budget dedicated to YouTube has risen to 45%, emphasizing its dominance in digital marketing strategies. With a click-through rate of 3.2%, advertisers are seeing effective engagement, which encourages further investment in video marketing campaigns tailored to local audiences.