E-commerce in Egypt is projected to see significant growth by 2026, with the average customer lifetime value reaching around $320. This indicates increasing customer loyalty and higher spending per customer, driven by improved digital infrastructure and payment solutions. The retention rate of 68% suggests that Egyptian e-commerce companies are becoming more effective at maintaining long-term customer relationships, essential for sustainable growth.
The average order value of roughly 1,200 EGP ($40) reflects the expanding middle class and rising disposable incomes. Customer acquisition costs are expected to remain manageable at around 350 EGP ($11.70), highlighting improving marketing efficiencies. The 45% repeat purchase rate demonstrates a strong opportunity for brands to focus on customer retention strategies to boost lifetime value and overall profitability.