In 2026, Ecuador's e-commerce sector shows a steady increase in customer lifetime value, reaching an average of USD 350. This reflects growing consumer trust and expanded digital infrastructure, which contribute to higher spending and longer engagement periods. The average annual spend of USD 120 indicates improved purchasing power and wider product availability online.
Customer retention remains moderate at 45%, but ongoing digital marketing efforts and personalized shopping experiences are expected to boost loyalty. The average order value of USD 55 and a repeat purchase rate of 35% suggest consumers are becoming more comfortable with online transactions, fueling future growth in Ecuador's vibrant e-commerce environment.