In 2026, the Dominican Republic's digital advertising landscape continues to expand, with total ad spend reaching approximately $120 million. The ad viewability rate has improved to 78%, driven by better ad placement and targeting strategies, especially on mobile platforms. Mobile devices dominate the ad consumption, accounting for 85% of digital ad reach, reflecting widespread smartphone usage across the country.
Programmatic advertising now accounts for nearly half of the digital ad budget, totaling $65 million, indicating a shift towards automated, data-driven ad buying. The industry is growing steadily at 12% annually, fueled by increased internet penetration and digital adoption among businesses and consumers. This growth underscores the country's evolving digital economy and advertising maturity.