In 2026, the Democratic Republic of Congo sees an increase in video consumption, with users averaging over four hours monthly, driven by expanding mobile internet access. Video marketing ROI remains high at 350%, reflecting effective content strategies among local businesses. As more companies adopt video marketing, around 42% now leverage videos for brand engagement, capitalizing on the growing digital audience.
Mobile devices dominate video viewership, accounting for 78% of all views, emphasizing the importance of mobile-optimized content. Engagement rates hover around 6.5%, indicating active viewer interaction on social platforms. Continued infrastructure improvements and rising smartphone penetration are expected to further boost digital marketing effectiveness in the DRC by 2026.