4.8%
Average Video Engagement Rate
Video marketing campaigns in DRC see an estimated 4.8% engagement rate in 2026.
2 minutes 15 seconds
Average Watch Time
Users watch videos for an average of 2 minutes 15 seconds per session.
78%
Mobile Video Consumption
78% of video views are on mobile devices in the DRC.
62% of internet users
Video Ad Reach
62% of internet users are reached by video ads monthly.
1.8 million
Social Media Video Shares
Approximately 1.8 million videos are shared monthly on social platforms.
In 2026, the Democratic Republic of Congo's digital landscape shows growing engagement with video content, driven by increased mobile access and social media usage. Marketers are seeing higher interaction rates, especially on platforms like Facebook and WhatsApp, which dominate the social scene. The average watch time indicates users are increasingly consuming longer-form videos, reflecting deeper content engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.