In 2026, the Democratic Republic of Congo's mobile market continues to expand, with a mobile penetration rate reaching 62%. Engagement with push notifications has increased, with a 35% open rate driven by improved digital infrastructure and smartphone adoption. Marketers are increasingly leveraging push notifications to reach Congolese consumers, who now receive an average of 4.5 notifications daily, boosting overall mobile marketing effectiveness.
Revenue from mobile advertising has grown significantly, reaching approximately USD 320 million. This reflects a rising digital economy and more targeted, personalized marketing strategies. As mobile device use becomes more widespread, companies are investing heavily in push notification campaigns to increase brand awareness and customer engagement across the country.