4.2 million
Number of Live Streaming Users
Democratic Republic of Congo (DRC)
25%
Video Marketing Budget Share
Percentage of marketing budgets allocated to video content
1 hour 15 minutes
Average Daily Video Consumption per User
Average daily engagement of DRC users
38% annually
Growth Rate of Live Streaming Viewership
Year-over-year growth in live streaming viewers
3,200
Number of Video Marketing Campaigns
Total video marketing campaigns launched in 2026
In 2026, live streaming has become a major component of digital marketing in the DRC, with over 4.2 million users engaging regularly. The increasing investment in video marketing, now accounting for 25% of total marketing budgets, reflects its rising importance for brands seeking to reach tech-savvy consumers. Daily video consumption continues to grow, averaging 75 minutes per user, indicating deepening digital engagement across urban and rural areas.
The exponential growth rate of 38% annually highlights the rapid adoption of live streaming platforms like Facebook Live, YouTube, and local apps. As more businesses harness video content for advertising, the number of campaigns exceeds 3,200. This trend underscores the shift toward digital-first marketing strategies and highlights the importance of video in building brand presence and consumer trust in the DRC.
Frequently Asked Questions
What are the most popular live streaming platforms in the DRC?
Facebook Live, YouTube, and local streaming apps are the most popular platforms in the DRC, driven by high mobile penetration.
How are businesses in the DRC utilizing video marketing?
Businesses use video marketing to increase brand awareness, promote products, and engage with customers through targeted campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.