22.5%
Average Email Open Rate
Represents the percentage of recipients opening marketing emails in DRC in 2026.
3.8%
Email Click-Through Rate
Indicates the proportion of recipients clicking links within marketing emails.
18.2%
Email Subscription Growth
Annual increase in the number of email subscribers in DRC.
76.4%
Mobile Email Usage
Percentage of email opens on mobile devices in 2026.
USD 4,150
Average Email Campaign Revenue
Average revenue generated per email marketing campaign in USD.
Email marketing in the Democratic Republic of Congo has seen steady growth, with open rates reaching approximately 22.5% in 2026. The high mobile usage rate at 76.4% shows the importance of mobile-friendly content for marketers. The increase in subscriptions and engagement reflects the expanding digital infrastructure and rising internet penetration across urban areas.
Despite modest open rates compared to global averages, local businesses have increasingly adopted email marketing strategies, resulting in higher revenues per campaign. As digital literacy improves, we expect further growth in email engagement, making it a vital component of the DRC's marketing landscape in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.