The e-commerce sector in the Democratic Republic of Congo continues to grow rapidly, with an estimated 4.5 million active users by 2026. The average customer lifetime value stands at around USD 120, indicating increased customer loyalty and higher engagement levels. Mobile commerce dominates the space, accounting for 68% of transactions, driven by widespread mobile device usage and expanding mobile networks across the country.
Despite the relatively low average order value of USD 45, the overall market revenue is projected to reach USD 202 million, reflecting significant growth potential. Improved internet infrastructure, expanding digital payment solutions, and increased smartphone penetration are key factors fueling this rapid digital transformation, positioning DRC as an emerging e-commerce hub in Central Africa.