Affiliate Marketing Statistics in Democratic Republic of Congo (2026)

By 2026, affiliate marketing revenue in the Democratic Republic of Congo is projected to reach around $150 million USD, reflecting steady growth in digital commerce and internet accessibility. The number of affiliate marketers has increased to approximately 25,000, driven by expanding mobile network coverage and e-commerce adoption among small and medium enterprises. The average commission rate remains around 8%, aligning with regional standards, while affiliate-driven online sales represent about 12% of total e-commerce transactions.

The growth in digital advertising spend, estimated at $300 million USD, indicates increased confidence from brands investing in online channels. As digital infrastructure improves, more local businesses are leveraging affiliate marketing to expand their reach, especially in urban centers. Continued investment in internet infrastructure and digital literacy will boost affiliate marketing's role in the country's economic development, providing new opportunities for entrepreneurs and marketers alike.