In 2026, affiliate marketing in the Democratic Republic of Congo has grown significantly, with revenues reaching around $150 million USD. The rise in internet access and smartphone adoption has fueled digital engagement, making affiliate content a vital part of online commerce. Marketers are increasingly targeting mobile users, which now account for over 65% of affiliate income, reflecting the mobile-first digital landscape in DRC.
Despite the growth, the affiliate marketing ecosystem remains developing, with a digital penetration rate of 38%. This indicates room for expansion as more of the population gains internet access. The active base of 25,000 affiliate marketers demonstrates a burgeoning community, leveraging social media and local platforms to boost sales and brand awareness across various sectors including retail, telecom, and finance.