The Democratic Republic of Congo's digital ad viewability rate is projected to reach 65% in 2026, reflecting growing advertiser focus on engaging audiences effectively. With increased internet penetration, mobile advertising continues to dominate, accounting for 78% of impressions. Overall digital ad spend has risen to USD 150 million, driven by expanding digital infrastructure and rising consumer online activity.
Social media platforms now account for significant ad revenue, totaling USD 60 million, as brands leverage targeted marketing to reach Congolese consumers. Programmatic advertising is gaining traction, making up 42% of digital ad buying, which enhances efficiency and targeting precision. The country's digital marketing landscape is rapidly evolving, promising further growth in the coming years.