Cyprus's digital advertising landscape continues to expand, with a viewability rate of 78%, indicating high user engagement with online ads. The total ad spend reaching €150 million highlights growing confidence among local businesses in digital channels. Mobile advertising dominates, accounting for 65% of the budget, reflecting the country's shift towards mobile-first consumption.
This trend underscores the importance for marketers to optimize campaigns for mobile platforms. The average CPM of €12 suggests competitive pricing and efficient ad delivery. With an 82% digital penetration, Cyprus's digital ecosystem offers significant opportunities for targeted advertising and audience expansion in 2026.