23%
Average App Retention Rate
Cuba's mobile app retention rate in 2026 is projected at 23%, indicating moderate user engagement.
4.2 million
Monthly Active Users (MAU)
Approximately 4.2 million Cubans actively use mobile apps monthly in 2026.
5.2 minutes
Average Session Duration
Users spend an average of 5.2 minutes per session within mobile apps.
USD 150 million (CUP 4.2 billion)
Mobile Ad Spend
Cuba's mobile advertising expenditure is estimated at USD 150 million in 2026.
USD 2.50
User Acquisition Cost (UAC)
Average cost to acquire a new user via mobile marketing is USD 2.50.
Cuba's mobile app ecosystem is expanding, with increased user engagement reflected in a 23% retention rate. The growing number of active users and rising ad spend demonstrate the country's commitment to digital growth, despite economic challenges. Session durations suggest that users are increasingly finding value in local and international apps, fostering a vibrant digital community.
The focus on targeted marketing and improved app experiences is likely boosting retention and user loyalty. As mobile internet access improves, Cuba's mobile marketing landscape is poised for further innovation and growth, making it an exciting market for developers and advertisers alike.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.