1.2 billion USD
E-commerce Market Size (USD)
Total e-commerce sales projected for Cuba in 2026
2.8 million
Number of E-commerce Users
Number of Cubans regularly shopping online in 2026
35%
Percentage of E-commerce Orders with Same-Day Delivery
Share of online orders delivered same day in 2026
42 USD
Average E-commerce Transaction Value (USD)
Average value per online purchase in Cuba in 2026
18% annually
Growth Rate of E-commerce Sales
Year-over-year growth rate in the Cuban e-commerce sector for 2026
Cuba's e-commerce sector has seen significant growth by 2026, driven by increased internet penetration and mobile usage. The market size reaching $1.2 billion USD indicates a robust shift towards online shopping, especially in urban areas. Same-day delivery services now account for over a third of online orders, reflecting improved logistics and customer demand for quick service.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.