Croatia's software spending is expected to reach €1.2 billion in 2026, reflecting increased digital transformation across industries. SaaS solutions now account for a significant share, driven by small and medium enterprises adopting cloud services for cost efficiency and scalability. The average software spend per business has grown steadily, indicating heightened investment in digital infrastructure.
The growth of local SaaS providers, totaling around 150 firms, underscores Croatia's expanding tech ecosystem. Companies are allocating approximately 12% of their IT budgets to software, emphasizing the importance of digital tools in operational strategies. This trend demonstrates Croatia's commitment to enhancing its digital economy and staying competitive within the EU market.