Croatia's affiliate marketing sector has seen significant growth, with over 15,200 active marketers in 2026. The total revenue generated through affiliate programs has reached approximately €45 million, reflecting a steady increase driven by expanding e-commerce and digital adoption. The average commission rate stands at 12%, incentivizing marketers to promote a diverse range of products and services. Nearly 38% of Croatian e-commerce sites now utilize affiliate marketing strategies to boost sales.
The market has grown at an annual rate of about 5.5% over the past four years, with a 22% increase in active affiliates since 2022. The rising number of digital entrepreneurs and improved online infrastructure have contributed to this expansion. As Croatia continues to embrace digital transformation, affiliate marketing is expected to further solidify its role in the country's online economy, offering new revenue streams for local businesses and marketers.