Costa Rica's affiliate marketing sector is experiencing significant growth, with revenue reaching approximately USD 120 million in 2026. The increasing digital advertising spend, totaling around USD 150 million, reflects the country's rising online business activity. The number of active affiliate marketers has grown to an estimated 45,000, driven by improved internet infrastructure and digital literacy. The e-commerce penetration rate indicates a robust online shopping culture, fostering further affiliate marketing opportunities.
Mobile device usage continues to dominate Costa Rica's digital landscape, accounting for 78% of affiliate traffic. This shift emphasizes the importance of mobile-friendly content and campaigns. As the economy digitizes further, affiliate marketing is expected to become an even more vital component of Costa Rica's advertising ecosystem, benefiting local businesses and digital entrepreneurs alike. Continued investments in digital infrastructure will likely sustain this upward trend.