The growth of YouTube usage in Comoros has been significant, with an estimated 450,000 active users in 2026, reflecting increased internet access and mobile device penetration. Average video consumption per user reaches 75 minutes monthly, indicating high engagement levels suitable for targeted advertising campaigns. Digital ad spend on YouTube continues to rise, reaching USD 1.2 million, demonstrating the platform's importance for local businesses seeking digital visibility.
Despite the small population, the adoption of video marketing strategies is expanding, with 25% of companies now investing in YouTube ads. The click-through rate of 2.8% suggests effective ad engagement, encouraging more brands to allocate budgets toward video campaigns. As digital literacy and internet infrastructure improve, YouTube is poised to become a key channel for advertising in Comoros' evolving digital economy.