In 2026, Comoros has seen a steady increase in internet penetration to 45%, fueling greater engagement with online video content. The average daily video consumption per user has risen to 1.2 hours, indicating a growing trend of digital entertainment and marketing consumption. Mobile device usage dominates video viewership at 78%, emphasizing the importance of mobile-friendly content for local brands and marketers.
Video marketing in Comoros shows promising ROI, with businesses earning around 250% return on their investments in video campaigns. Despite this growth, only 32% of companies are optimizing their videos for SEO, highlighting an opportunity for increased visibility and engagement. As digital maturity improves, video SEO strategies will become essential for brands to stand out in the local market.