In 2026, Comoros's digital advertising market shows steady growth with a total spend of approximately 1.2 million USD. The average CTR of 3.5% indicates increasing effectiveness of ad creatives, driven by improved targeting and content relevance. Social media engagement remains high, reflecting active user participation and brand interaction, especially on platforms like Facebook and WhatsApp, which are popular in the country.
Video ads are gaining traction, with a completion rate of 78%, suggesting consumers are receptive to multimedia content. Marketers are refreshing their ad creatives roughly every 3 weeks to maintain freshness and optimize engagement. As digital literacy improves, businesses are investing more in creative and data-driven campaigns to reach the young and growing online population.