Colombia's video engagement rate in 2026 has increased slightly to 5.8%, reflecting growing consumer interest and content quality improvements. The surge in campaign numbers, totaling over 1.2 million, highlights the country's expanding digital marketing landscape, driven by increased smartphone adoption and internet access. Consumers now spend around 1.2 hours monthly on videos, emphasizing the importance of video content for brands seeking to connect with audiences effectively.
Most Colombian brands (78%) actively incorporate video advertising into their marketing strategies, recognizing its impact on brand awareness and conversions. The average cost per view remains affordable at COP 150, encouraging small and medium enterprises to increase their investment in video marketing. Overall, Colombia's digital ecosystem is rapidly evolving, making video content a cornerstone of marketing efforts in 2026.