25 million
Number of live stream viewers
Colombia
62%
Percentage of internet users watching live streams
Colombia
2 hours 15 minutes
Average daily time spent on video content
Colombia
35%
Video marketing budget increase
YoY in Colombia
USD 320 million
Revenue from video advertising
Colombia
Colombia's digital landscape in 2026 shows a significant rise in live streaming, with over 25 million viewers engaging regularly. The majority of internet users are now active on live video platforms, reflecting growing consumer interest and higher digital penetration. Video content consumption continues to surge, driven by increased smartphone adoption and improved internet infrastructure across urban and rural areas.
Businesses in Colombia are investing heavily in video marketing strategies, with budgets rising by 35% year-over-year. This shift is fueling a vibrant advertising ecosystem, generating over USD 320 million in revenue. Marketers recognize the power of live streams and video content to boost brand engagement, especially among younger audiences, solidifying video as a core marketing channel in 2026.
Frequently Asked Questions
What are the most popular live streaming platforms in Colombia?
Platforms like YouTube, Facebook Live, and TikTok dominate the Colombian live streaming scene, attracting millions of viewers daily.
How is the increase in video marketing impacting small businesses in Colombia?
Small businesses are leveraging video marketing to reach wider audiences, resulting in higher sales and brand visibility, especially through social media campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.