Colombia's affiliate marketing industry is experiencing rapid growth, with revenues reaching approximately 1.2 billion USD in 2026. The increasing digital penetration and e-commerce expansion are key drivers behind this trend. Marketers are leveraging diverse content types, with affiliate marketing becoming a core component of digital advertising strategies across multiple sectors.
The sector sees widespread adoption, with nearly 68% of digital advertisers incorporating affiliate campaigns. The average commission rate has stabilized around 12.5%, incentivizing more marketers to join. E-commerce remains the dominant niche, reflecting Colombia’s shift towards online shopping. The thriving ecosystem supports about 150,000 active affiliates, indicating a vibrant and competitive landscape.