In 2026, China's push notification engagement remains high, with an opt-in rate of 78%, indicating strong user acceptance. The average CTR of 4.5% suggests that targeted notifications effectively drive user interaction, supporting brands' marketing efforts. Daily notifications per user have stabilized around five, balancing engagement without causing fatigue. This trend underscores the growing importance of personalized mobile marketing in China’s digital landscape.
Mobile marketing expenditures continue to rise, with an estimated ¥150 billion invested in 2026. The widespread adoption of notifications and high engagement levels demonstrate that brands view push marketing as a vital channel. As China's digital economy evolves, businesses are leveraging these insights to optimize messaging, improve customer retention, and boost conversion rates in a highly competitive market environment.