Email Marketing Statistics in China (2026)

By 2026, China's email marketing revenue is projected to reach $18.5 billion, reflecting the country's rapid digital transformation and increased online business activities. The high penetration rate indicates that a significant majority of Chinese companies rely on email campaigns to engage customers. The robust ROI demonstrates the effectiveness of targeted email strategies in the competitive Chinese market, where personalization and automation are key drivers.

With over 680 million email subscribers, China remains a leading market for digital marketing. The open rate of 25.4% suggests that Chinese consumers are increasingly receptive to promotional content, especially when personalized. As mobile usage continues to grow, businesses are expected to optimize email content for smartphones, boosting engagement further. Overall, email marketing remains a vital component of China's digital commerce ecosystem in 2026.