China's digital advertising landscape in 2026 has seen significant growth, with a total spend reaching approximately ¥1.2 trillion. The ad viewability rate has improved to 78.5%, reflecting better ad placement and user engagement. Mobile advertising continues to dominate, accounting for 85% of the total ad spend, driven by widespread smartphone usage and mobile-first consumer behavior. These trends indicate a mature and highly competitive digital marketing environment with increasing efficiency in ad delivery.
The average click-through rate has risen slightly to 1.75%, suggesting enhanced ad relevance and targeting precision. Over three-quarters of internet users are now regularly exposed to digital ads, highlighting the importance for brands to optimize their digital strategies. As China's digital ecosystem matures, innovations in AI and data analytics are expected to further boost ad performance and user experience, cementing its position as a global digital advertising leader.