Chile's digital landscape in 2026 shows a significant shift towards video content, with nearly 78% of internet users engaging weekly. The high engagement rate indicates that businesses should prioritize video marketing strategies to capture audience attention effectively. Mobile device usage remains dominant, with 65% of viewers consuming videos on smartphones, requiring optimized content for smaller screens.
ROI from video marketing continues to grow, averaging €4.20 per euro invested, encouraging brands to enhance their video SEO efforts. The prevalent use of optimized videos (82%) suggests competitive advantages for early adopters. To succeed, Chilean companies should focus on creating concise, engaging videos around 2-3 minutes, tailored for mobile platforms and targeted SEO practices.