In 2026, Chile's average video production cost stands at USD 12,500 per project, reflecting advances in local studios and equipment. Meanwhile, nearly 45% of marketing budgets are dedicated to video content, indicating its growing importance in digital strategies. The rise in video consumption has led to longer engagement times, with viewers watching an average of 7 minutes per video, driven by content relevance and platform algorithms.
Chileans increasingly prefer online videos, with 78% of internet users watching videos weekly. Social media advertising in video format has surged, with annual investments reaching USD 105 million. This trend underscores the significance of video marketing for brands aiming to expand their reach and engagement in a digitally connected society. Local production costs remain competitive, fostering vibrant content creation industries.