Chile's digital marketing landscape in 2026 shows a significant increase in video ad engagement, with completion rates reaching 78%. Mobile devices dominate consumption, accounting for 65% of views, reflecting the country's high smartphone penetration. The rising ad spend of $1.8 billion USD indicates robust investment in digital campaigns, and shorter ad durations of 24 seconds suggest optimized content for viewer retention.
Advertisers in Chile are increasingly focusing on video content due to its higher engagement levels and cost efficiency, with an average CPCV of $0.12 USD. This trend highlights the country's shift towards more dynamic and immersive digital advertising strategies, aligning with global trends. Enhanced targeting and creative formats are expected to further improve completion rates and overall campaign performance.